Buyers decide online before they ever walk through your door. Here's how I prepare, present and market your home, and protect your bottom line through closing.
Anyone can put a home on the MLS. Selling it well takes preparation, presentation and a real marketing plan.
A home gets the most attention in its first days on the market. So the work before launch matters most. By the time your home goes live, it's ready to make a strong first impression.
I treat your sale the way I'd treat my own. My focus stays on what matters to you.
We begin with a conversation about your goals. When do you need to move? Are you buying your next home here, or moving away?
Then I prepare a written comparative market analysis. It shows recent sales of similar homes nearby and how buyers are responding right now.
You'll see exactly how I arrive at a recommended price. Then we agree a launch timeline that works around your move.
We walk through your home together, room by room. I'll point out what buyers will notice first, and what's worth doing before we list.
That may be decluttering, fresh paint, small repairs or a deep clean. Not every home needs every step. We focus on what makes the biggest difference.
Sometimes a bigger update or remodel will make a real difference to your sale price. When it does, I bring in contractors I trust to quote the work.
If paying upfront isn't practical, there are options. Some contractors are happy to be paid from your sale proceeds at closing. I can also introduce you to lenders who offer ways to fund the work.
I can coordinate trusted local trades, like handymen, painters and cleaners, so the work gets done on time.
Staged homes photograph better and help buyers picture themselves living there. Here's how I make sure yours is presented well, whether you're still living there or have already moved.
Empty rooms can feel smaller and harder to picture. I arrange professional staging to bring your home to life.
I cover the cost of the first month of staging. We agree the details together before your home is listed.
First month coveredWe work together to make sure your home is well presented. That starts with decluttering and any work that helps it show at its best.
Where it helps, I bring in a staging designer to share ideas using what you already have.
Staging designer available
Most buyers see your home on a screen long before they walk through the door. First impressions happen online.
So every listing gets professional photography. Depending on the home, that includes drone images, video and a 3D tour.
Drone shots show the setting, the lot and what's nearby. A 3D tour lets out-of-state buyers walk through from anywhere.
Before your home goes live, it can go to Coming Soon. That lets buyers and agents know it's on the way, so interest builds before the first showing.
Once it's live, I reach buyers in several ways at once. Social media and paid Facebook and Instagram ads put your home in front of active buyers, and people who aren't looking yet.
Open houses give buyers a relaxed chance to see your home in person.
When offers arrive, I look well beyond the price. Terms, financing strength and timing all affect what you walk away with.
I spent years in VP-level sales leadership before real estate. I bring that experience to every negotiation.
Once you accept an offer, I manage inspection requests, the appraisal and every deadline. In Idaho, a title company handles closing, and I coordinate with them so the day runs smoothly.
A step-by-step roadmap for selling your Boise-area home. It covers pricing strategy, prep tips and what to expect at the closing table. Read it online or download it to keep.
Selling one home while buying the next takes careful timing. We plan both sides from the start.
Whether you've already moved or are about to, your sale can stay on track.
Start with an instant estimate, then let me prepare a detailed market analysis.
I prepare a written comparative market analysis using recent sales of similar homes nearby. We walk through it together, so you can see how the recommended price was reached.
Presentation makes a real difference to how buyers respond. If your home is vacant, I arrange professional staging and cover the cost of the first month.
If you're living in the home, we focus on decluttering and presentation. I can also bring in a staging designer for ideas.
Not always. We walk through the home together and focus on the work buyers will notice most. I can connect you with trusted local trades to get it done.
If a larger update would improve your price, I can arrange contractor quotes. Some contractors are happy to be paid at closing, and I can also introduce you to lenders who can help fund the work.
Coming Soon lets buyers and agents know your home is on the way before showings begin. It builds interest, so your home launches with momentum.
Yes. We plan both sides together. Depending on your finances and the market, options can include timing the two closings closely or making your purchase contingent on your sale.
Sometimes we can also negotiate extra time in your home after closing. A lender can explain any bridge financing options.
Compensation is set out in writing in your listing agreement and is negotiable. We go through it together before you sign.
It depends on your price, your home's condition and the market at the time. I'll share current days-on-market data for homes like yours, so you know what to expect.
This page describes my general selling process. Services vary by property. It is not legal, tax or lending advice.
Tell me about your home and your timing. I'll share an honest view of where you stand and what I'd recommend.